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AECO & Project Management

Newforma

Empowering project teams with on-demand access anywhere, anytime

VP of Product Management · 2015 — 2017

VP of Product Management
Role
15 Members
Team
2015 — 2017
Timeline
Newforma
Company
The Challenge

Legacy to Cloud

On-Premises Only
Flagship product locked to desktop with no cloud or mobile access for teams in the field
Waterfall Process
Slow release cycles and rigid development methodology limiting product evolution
No Mobile Presence
Project teams had no way to access critical data from job sites or meetings
The Solution

Giving you Control & Flexibility

I led the cloud migration of Newforma’s flagship PIM solution, transforming it from an on-premises desktop product into a modern cloud platform with native mobile apps. Newforma keeps project data secure, readily available, and easy to access — whether you’re on the go, at the job site, or in a meeting. Our software automatically indexes all digital project data, creating a powerful connection between people, processes, and their data. We also transformed the company from Waterfall to Agile/Kanban and launched an Early Adopter Program and Customer Advisory Board to drive product-market fit.

Cloud Migration
Migrated flagship PIM from on-premises to cloud in 9 months with full data ownership and selective sharing.
Mobile Launch
Native iOS and Android apps giving field teams on-demand access to project data anywhere.
Agile Transformation
Transformed development from Waterfall to Agile and Kanban for faster iteration.
Customer Programs
Launched Early Adopter Program and Customer Advisory Board for direct user feedback.
Industry Partnerships & API Ecosystem
Partnered with Procore and PlanGrid to deepen AECO integrations, and created an APIs Developer Ecosystem enabling third-party connectivity across the construction technology landscape.
The Work

Newforma Mobile

Newforma mobile app showing login screen, navigation menu, and project inbox with swipe-to-file on three devices
Project Inbox
Mobile email management with swipe-to-file for quick project organization
Newforma mobile app showing action items list, task details with deadlines, and completion tracking across three devices
Action Items
Track and manage project tasks with deadlines and completion status
Newforma mobile app showing file browsing, uploading, and project file organization across three devices
File Management
Browse, upload, and organize project files on mobile
Newforma mobile app showing full-text search across project files and documents on three devices
Search
Full-text search across all project files and documents
Newforma All Projects desktop dashboard showing project tracking, calendar, and location mapping on iMac
All Projects Dashboard
Desktop overview with project tracking, calendar, and location mapping
Product Demos

See it in action

Newforma Mobile Demo
Full walkthrough of the mobile experience
Desktop Platform

Desktop experience

Project Inbox
Centralized email management with project filing and team collaboration
Newforma desktop Project Inbox showing centralized email management with project filing and team collaboration tools
File Management
Desktop file browser with folder structure, file details, and project actions
Newforma desktop File Management showing folder structure, file details, and project actions
Key Results

Impact at scale

9
Months from on-premises to cloud launch
15
Cross-functional team members
2
Mobile platforms launched (iOS & Android)
100%
Company transitioned from Waterfall to Agile
Next Project
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